10G
NCTA (The Internet and Television Association) and its members have been working to raise awareness for the industry-wide effort that has been put into overhauling our broadband network. The industry has continued to increase the speed of connectivity to one gig among some carriers, with a commitment to increase speeds to 10 gig and beyond.
Role: Art Director, UI Lead
Disciplines: Strategy | Creative Direction | Art Direction | Copywriting | Video | UX/UI | Development
Strategic Insight
Policy makers and tech influencers are trying to predict the future of technology in order to have the necessary legislation and consumer knowledge for what’s to come, but no one really knows what’s coming.
The future of technology is impossible to visualize without it feeling immediately dated. The 10G logo was broken apart to tell the 10G story in ad placements, video, and on the website.
Website
Animation
Animation was woven throughout the site in order to create an experience that got audiences excited about the future of broadband.
Visuals
Bold graphics and data visualization were used to demonstrate the progress of the 10G initiative.
Responsive
The site was designed to be immersive and engaging while responding to different screen sizes.
Recognition
2019 Winner Graphic Design USA: Best in Web, Digital, UX Design
2019 Gold AAF DC ADDY: Online & Interactive Websites