About

I’m a tennis-loving, Jane Austen-reading, halloween costume-making, user-centered creative living outside of Washington, D.C.
On a daily basis, I explore brand, web, product, and digital innovation.
Feel free to reach out at hi@erinkrieger.com or LinkenIn. I always love a good chat.
SKILLS
Brand
Brand Research & Strategy
Concepting
Graphic Design
Product
UX Research & Strategy
Workshop Facilitation
UX Design
UI Design
Design System Management
Leadership
Project Oversight & Delivery
Client Engagement & Communication
Team Mentorship
Recruitment Participation
Annual Review Participation
Design Ops Participation
EXPERIENCE
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Lead project teams to define and design client deliverables in alignment with project scopes including data portals and content-rich website websites
Design highly accessible interfaces that balance business needs, user needs, and technical feasibility
Partner with management, strategy, and technology disciplines to foster a culture of listening and collaboration
Seamlessly and confidently communicate with clients and external vendors (copy editors, strategists, engineering contractors)
Provide timely and constructive feedback on project deliverables
Manage project resourcing for the creative team in collaboration with project managers
Mentor creative members by providing growth strategies and professional advice
Clients: Net-Zero Data Public Utility (NZDPU), International Finance Corporation (IFC), DC Courts, Public Health Accreditation Board (PHAB), StriveTogether, UJA-Federation of New York, UN Women
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Led project teams to ideate, develop, and market brands across a variety of verticals
Worked closely with the strategy team to ensure deliverables aligned with project briefs
Defined and rolled out the conceptual process for UI and design system development
Communicated clearly with internal teams, clients, and external vendors (videographers, illustrators, animators, photographers)
Defined growth strategies for individual creative team members and conducted quarterly performance reviews
Developed new business pitches and scopes of work
Clients: Georgetown University, Herschend Family Entertainment (Globetrotters, Dollywood), Pet Valu
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Worked alongside creative directors to ideate concepts with support from a team of art directors, designers, and copywriters
Worked closely with development teams and product owners to ensure the design vision for digital products was realized
Designed digital products including responsive marketing websites, e-commerce websites, and mobile apps
Conducted competitive brand assessments to understand client landscapes
Juggled multiple projects at once, ensuring that deadlines and client expectations were met
Clients: Arhaus, Clyde's, Georgetown University, Information Builders, International Spy Museum, Metropolitan Washington Airports Authority, Origin, Pep Boys, TJX: Marshalls, Ubamarket
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Designed materials across all brand touchpoints including logos, stationery, digital assets, marketing materials, and signage
Worked with the creative and strategy teams to ideate, develop, and oversee the deployment of national brand campaigns
Worked with the UX and development teams to create engaging app and website experiences
Clients: AARP, AOL, Hershey’s Chocolate World, JW Marriott, George Washington's Mount Vernon, NTCA – The Internet and Television Association, .NYC, Georgetown University School of Continuing Studies
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Worked to create concepts for identity, interactive, and multi-media marketing campaigns
Designed and oversaw the printing of brand collateral and annual reports
Met and coordinated with paper and print vendors by writing specs, reviewing proofs, and attending press checks
Assisted environmental graphic design leads in the design of brand and wayfinding programs for communities
Worked closely with outsourced developers to produce websites on WordPress
Helped craft quotes and scopes of work for potential clients
Clients: AE7, Cleveland Cavaliers, City of Kent, City of North Olmsted, City of South Euclid, Cliffs Natural Resources, Fairmount Minerals, Gateway District, Heinen’s, Heritage Ohio, Lake Erie College, One of a Kind Pet Rescue, Western Reserve Academy
Education & Tools
KENT STATE UNIVERSITY
BFA, Visual Communication Design
Minor in Advertising
HOW DESIGN UNIVERSITY
Information Architecture
IDEO U
Design Thinking
Adobe Creative Suite
Figma/FigJam
Jira
Microsoft 365
Google Docs, Slides, Sheets
Keynote
Recognition
2019 DC Ad Club Gold, 10G Website
2015 DC Ad Club Gold, Digital Advertising: .nyc Digital Campaign
2011 American Package Design Award, Graphic Design USA: One of a Kind Pet Rescue
2011 Color in Design Award, PRINT Magazine + HOW Magazine: Fairmount Minerals Report