Arhaus
Arhaus creates high-quality home furnishings for their customers but was lacking an online experience that would increase sales opportunities. There was also a brand disconnect from the print catalog to the website that the marketing team was looking to remedy.
Role: UX/UI Designer
Disciplines: Strategy | Creative Direction | UX/UI
User Experience
Arhaus wanted to cater to two types of shoppers: customers who know what they’re looking for and customers who want to explore. User experience options were explored and crafted to provide the appropriate guidance to either shopper—from a choose your own adventure flow to furniture visualizer.
We worked closely with the Arhaus marketing team to understand how the catalog would be reflected in the UI design. Hand drawn elements were woven throughout to reflect the craftsmanship of the actual furniture.
