Retail Store Chain
A nationwide department store chain, was looking to transform their marketing site to a fully responsive e-commerce experience that would express the uniqueness of their brand and appeal to their specific type of shopper.
Role: UX/UI Designer
Disciplines: Strategy | Creative Direction | UX/UI
Strategy
As a part of the Understand Phase, stakeholder workshops and working sessions were conducted with the client team. These sessions helped identify site experiences that made users feel like they were shopping in a brick-and-mortar store, where their inventory methodology is focused on discovery and surprise.
30+ functionality concepts were developed to find an experience that would engage and resonate with the target audience. 9 concepts were narrowed down for testing, which included high-level functionally notes and sketches.
Functionality Concepts
Getting Started
Users see the latest in-stock items by selecting a primary category and easily adding items to their Favorites by swiping.
Picking Favorites
Eight products are displayed and users can swipe left to dislike or swipe right to add that item to their Favorites.
Building Brand Loyalty
This experience allows users to explore and discover like they would in a brick and mortar, while also helping build a profile.
