Clyde’s
Clyde's is a DC-based family of restaurants born from a sincere belief that great dining begins with healthy, fresh, and sustainable ingredients. To celebrate this belief, they wanted to develop a campaign that introduced Clyde's new partnership with Bell & Evans, their antibiotic- and hormone-free chicken provider.
Role: Art Director
Disciplines: Strategy | Creative Direction | Art Direction | Design | Copywriting | Photography | Media
Strategic Insight
Clyde's provides better choices for their customers so they can dine with confidence.
Concept
The beauty of antibiotic- and hormone-free chicken is that no matter how closely you'll look, all you'll find is chicken.
Executions
Images of key dishes were shot on a simple blue background to compliment the warmth of the chicken. “Chicken” was branded into the meat to emphasize the sole ingredient. The headline is a twist on “what you see is what you get” because there is nothing added to the chicken.
