Hershey’s Chocolate World
Hershey’s Chocolate World is a wondrous attraction that offers chocolate-inspired indoor experiences and every imaginable Hershey's product. To alleviate ticketing lines, HCW was looking to develop an app that would provide a better visitor experience for their target audience: fun moms. By reducing the pains of waiting in long lines (with children in tow), visitors could easily purchase and access their tickets at any time.
Role: UI Designer
Disciplines: Strategy | Creative Direction | UX/UI | Copywriting | Development
Onboarding
Onboarding screens brought the brand to life in a way that is bright, colorful, and rich.
Success
Success screens and messaging provided a sense of celebration.
Profile Quiz
A profile quiz helped define the type of candy lover you are. Are you be a Super Snacker, Chocolate Connoisseur, or Fruitastic?
Bonus Points
To truly understand the need for an app, I spent a day exploring all the Hershey's Chocolate World attractions with my favorite kid.
