One of a Kind Pet Rescue
One of a Kind Pet Rescue, an organization dedicated to saving the lives of animals through adoption into loving homes, built a new location and were looking to outfit the space with their story.
Role: Senior Designer
Disciplines: Graphic Design | Environmental Graphic Design
Strategic Insight
Return-to-shelter rates for dogs and cats have been reported to be between 7% and 20% for the first six months following adoption. A reason for this failure rate is the lack of education about the time and effort required by new pet parents.
Design approach: communicate the reality of adoption, but also the unconditional love of a pet.
