Origin International
Origin International is a hydrocarbon recycling company who was looking to create an online presence that would communicate their commitment to protecting the environment.
Role: UI Lead
Disciplines: Design Direction | Copywriting | UX/UI | Development
Goal
Origin started with a simple landing page but were looking for a new website that would showcase their story, breadth of services, and the benefits of working with Origin—for both their customers and the environment.
User Experience
Origin wanted to communicate the services and value they bring to the communities where they’re located. Content was audited and crafted to tell these stories and encourage investors to reach out.
Layers, which represent the purification of oil, were leveraged to break up sections of the site and highlight key content.
Digital Style Guide
Infographics
A series of infographics were developed to illustrate Origin’s service offerings and processes. The visual look used rounded shapes to compliment the logo icon.
